Click to Subscribe!

Rate Card, Ad Specs, Types of ads and Editorial Calendar

Advertisers
Recently, my daughters began to tire of publications written for an early-elementary-school audience, so I started to investigate magazines for older readers. Magazines on the market were either too young and bland, or too old and tarty. (I found a lot of guidance on how to have a great first kiss.) Since we couldn’t buy what we wanted, I decided to make Kiki.

Target Market
Kiki targets a segment of the tween market not served by existing media: girls who can appreciate sophisticated content but are not interested in sexualized pop culture. A Kiki reader is learning who she is and how to be an adult, but she still has a foot in childhood. Her parents and the adults in her world actively seek out age-appropriate media and products and are frustrated at the inability to find them.

Unique Selling Proposition
KiKi has a unique point of view. It takes the college fashion design curriculum and tailors it to a reader 9 to 14 years old. Through the lens of fashion, Kiki encourages girls to explore other disciplines (business, geography, fine art, craft, history, world culture, even math) and shows them that having fun with style and artistry is completely compatible with intelligence and creativity. There is no other magazine like this in circulation.

What kind of advertisers are NOT a good fit for Kiki?
Our readers and our staff are not interested in any advertiser or advertisement that does not fully endorse our mission. No pouty-faced models, no suggestive poses, no sassy anything. If you’re selling thongs, they better be footwear.

We aren’t about gossip, trashy pop culture, or sexuality, and we don’t want advertisers who are. Neither do our readers or their parents.

What IS a good advertising fit for Kiki?
Because of the breadth of content in Kiki, many product categories fit well with the magazine:
-Apparel brands and retailers
-Shoe brands and retailers
-Sewing products and retailers
-Art supply brands and retailers
-Healthcare brands (but not feminine hygiene)
-Haircare products
-Craft kits and supplies
-Craft stores
-Books and bookstores
-Stationery and paper products
-Girls’ organizations (for example, scouting groups)
-Fashion programs
-Museums and special exhibits
-Games
-Gifts

As we already mentioned, not all advertisers in these categories are suited to placement in Kiki. The editorial staff of Kiki only wants to align itself with advertisers who endorse and support the editorial mission of the magazine. We want our advertisers to share our commitment to helping tween girls become strong, confident, creative young women. If that’s your company, we’d love to see you in our pages. Become a charter advertiser and grow with us. Click here to request advertising materials.

Special tools for advertisers

Kiki supports the advertisers who support its mission in many ways:

• Kiki will publish an annual shopping guide containing information on all the products that were either featured editorially or advertised in the magazine during the prior year. Guides containing product descriptions, stores selling the product, and average prices will go out in the winter issue (November) in time to help parents and grandparents with holiday shopping.
• Advertisers with direct distribution or e-commerce sites can participate in Kiki’s shopping site located in the Parents section of kikimag.com. This way, parents and others can shop for their daughters year round. Advertisers will be able to tell how many sales are made by people coming from the Kiki shopping pages.
• Each issue of Kiki will have pages containing a Shopping and Advertising guide similar to what is common in magazines for women and older readers. The Shopping and Advertising guide will be at the end of the magazine in the Kiki Fun section (games and activities), a popular section of the magazine.
• Advertisers can create an integrated marketing campaign by placing ads both in Kiki and on kikimag.com.
• Kiki is exploring the possibility of enhancing subscriptions with production offerings throughout the year. Advertisers could get samples of their products to Kiki readers with these offerings.

Jamie Gleich Bryant
Founder